Lose the Memory, Lose the Weight
Posted by keelynet on January 16, 2009
Isn’t this a form of ‘avoidance therapy’? I like the Pavlovian technique of reward and punishment.
Somewhere I read that you can break any habit if you can force yourself to abstain for 21 days…after that point, the brain kicks in and voila, you no longer have the habit.
“Researchers at the University of St. Andrews in the United Kingdom and at the University of Windsor in Canada each found that subjects who were told that a particular food had made them sick years earlier not only believed the made-up events but also stopped craving the food. Researchers already knew that generating false memories can alter a person’s beliefs, but these studies are the first to show that the practice can change behavior as well. “Although it’s not ethical to create false memories in people, making an association between eating a fattening food and getting ill may be beneficial,” says Elke Geraerts, a psychologist from St. Andrews and lead author on one of the studies. “People may avoid those foods in the future.” Researchers from Duke University found regions in the brain that may explain how false memories could slip by as real ones. Using brain scans, the researchers saw that when participants believed a memory was true, they exhibited more activity in part of the brain that processes feelings about an event. However, when subjects thought a false memory was true, they showed less activity in another part of the brain that checks memory for facts. Although not yet tested for combating obesity, manipulating memories could make people less hungry for fatty foods.” – Source
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